Custom Balloons

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, and more—plus [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/OOymTtn0-M0" height="1" width="1"/>

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/gf8lHX1oYvY" height="1" width="1"/>

At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procurement professionals on various media [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/g9kbU7Cw5l4" height="1" width="1"/>