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IAB Creates "Bar Exam" For Digital Ad Sales

Sat, 19 May 2012 02:42:44 +0000

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcement [...]

Closing Bell: Facebook to file $5B IPO | Neil Young’s digital music endeavor | Ethical iPhone Finance: Facebook to file for $5 billion IPO. Digital Music:...
Online Sales Get Another Gold Star for Christmas Sales, But Can It Survive the Return Process? Mobile sales has been a surprisingly large e-commerce driver throughout...
ValueClick Adds Digital Video Ads To Its Offerings ValueClick Media has announced the launch of its new digital...

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Google Predicts 100% Of Campaigns Will Be Integrated, Everywhere

Fri, 18 May 2012 04:33:41 +0000

Google is making some bold predictions for what it will deliver ad customers in the coming years, and for online advertising’s share of ad and marketing dollars. Neal Mohan, Vice President of Display Advertising, spoke yesterday at the Digital media Summit in New York, hosted by Luma Partners. Mohan updated some predictions he made at [...]

Closing Bell: Android 4.0 tablet under $100 | Apple loses trademark in China | AT&T throttles Mobile Computing: Android 4.0 tablet under $100 coming to U.S....
Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook Business Buzz: Chirpify launches digital music platform Business Strategies: P&G...
ValueClick Adds Digital Video Ads To Its Offerings ValueClick Media has announced the launch of its new digital...

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Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source

Thu, 17 May 2012 06:24:32 +0000

Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and ‘Our Mobile Planet puts an invaluable resource in their hands," said [...]

Closing Bell: More about Google voice, image search | PCI updates customer data in cloud | Google Maps in China Search: Google unveils search by voice, image on desktop; Instant...
Top News: Google launches Latitude Leaderboards | Groupon acquires Hyperpublic | Facebook mobile ads Geo-location: Google quietly launches Latitude Leaderboards, threatens Foursquare under its...
Gillette Sponsors AOL’s Launch into the Male Consumer Lifestyle Space AOL has launched its first site aimed at men’s consumer...

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Biz Analytics, Forecasting Giant SAS Launches Ad Delivery Solution For Publishers

Wed, 16 May 2012 08:20:11 +0000

Likely, the first question out of publishers mouths following this morning’s announcement from SAS was "Who?" But the short story is, a giant in business analytics and workflow management has entered the ad delivery field, through a strategic acquisition. And it has already signed some big-ticket customers for its SAS Intelligent Advertising for Publishers delivery [...]

An Analytics Primer to Target Last Minute Shoppers Most retailers, if they use analytics at all, do so...
Advertising Blimps – Perfect Solution for Small Budgets Advertising Blimps Advertising blimps – the perfect solution to advertisers...
Closing Bell: Bing launches search qualities series | iPad 3 rumor mill | Yahoo eyes layoffs Search: Keeping up with Google: Bing launches new "Search Quality...

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Microsoft’s Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Tue, 15 May 2012 10:17:26 +0000

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media [...]

Closing Bell: iPad sells 3M | In-app ad security | No plans for Xbox Security: Researchers question security of in-app ads. Mobile Computing: Apple:...
Top News: Facebook social ads | Sony tablet that doesn’t look like an iPad | Xbox TV to launch soon Online Ad Market: Top advertising chief sees calm amid economic...
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image Media agency network ZenithOptimedia Group has launched its global “Live...

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ValueClick Adds Digital Video Ads To Its Offerings

Fri, 11 May 2012 18:08:26 +0000

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, and more—plus [...]

ValueClick Adds Digital Video Ads To Its Offerings ValueClick Media has announced the launch of its new digital...
Marketers Eye Digital Advances in the Car. Highway Officials Look to Head Off More Developments Marketers have been watching the automobile move closer and closer...
Duck Tape Video Goes Viral Thanks to the Crowd Duck Tape, turned to Tongal’s crowdsourcing platform to develop a...

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ValueClick Adds Digital Video Ads To Its Offerings

Fri, 11 May 2012 18:08:26 +0000

ValueClick Adds Digital Video Ads To Its Offerings ValueClick Media has announced the launch of its new digital...
Marketers Eye Digital Advances in the Car. Highway Officials Look to Head Off More Developments Marketers have been watching the automobile move closer and closer...
Duck Tape Video Goes Viral Thanks to the Crowd Duck Tape, turned to Tongal’s crowdsourcing platform to develop a...

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Dismiss Google+ At Your Own Risk

Thu, 10 May 2012 20:08:13 +0000

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. [...]

Facebook, Google Continue Their Pursuit of Brands With New Admin Features Both Google+ and Facebook continue their avid pursuit of brands...
Google Makes Chrome Faster, More Predictive Clearly Google values speedy page loads. It also has been...
Google Offers TV-Like Viewable Impressions, Ratings Technology Google joins the list of online ad venue that is...

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More Marketers, Advertisers Trust And Conduct Media Audits

Wed, 09 May 2012 22:02:20 +0000

At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procurement professionals on various media [...]

Email Marketers Continue to Merge with Social Media. Unfortunately, Their SMB Customers Want More In its first acquisition in the 11 years of its...
Closing Bell: Twitter partners with Photobucket, Firefox | Microsoft offers advertisers new mobile rich media products | What is the deal with Microsoft and Windows tablet? Social Media: Twitter partners with Photobucket on photos and Firefox...
Closing Bell: Google’s search advertisers | Microsoft Lync | ‘Find My Face’ Search: Meet Google’s biggest U.S. search advertisers. Mobile Computing: Microsoft...

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Users Want Ease of Decision More Than Engagement

Wed, 09 May 2012 00:00:55 +0000

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less [...]

No Matter What, Google Can’t Put Those Questions about Engagement to Rest Ever since Google+ launched, questions have been asked—pointedly at times—about...
Closing Bell: Komen reverse decision after social media onslaught | Google rejects EU request | Malware bouncer Social Media: Komen learns power of social media: Facebook, Twitter...
Closing Bell: Facebook gives users more info | Boeing Android phone | Microsoft roadmap Privacy: Facebook’s ‘Download Your Information’ in three easy steps. E-books:...

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