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Likely, the first question out of publishers mouths following this morning’s announcement from SAS was "Who?" But the short story is, a giant in business analytics and workflow management has entered the ad delivery field, through a strategic acquisition. And it has already signed some big-ticket customers for its SAS Intelligent Advertising for Publishers delivery [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/tHcowTemh4g" height="1" width="1"/>

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/pezFtsoAjIE" height="1" width="1"/>

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, and more—plus [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/OOymTtn0-M0" height="1" width="1"/>