Archive for July, 2010

Can Groupon Change Consumers’ Minds about Ad Targeting?

Saturday, July 31st, 2010

Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fgKyiav_xM0" height="1" width="1"/>

Pepco Follows Social Media Playbook in Power Outage

Friday, July 30th, 2010

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Es51JQSrlHw" height="1" width="1"/>

As Retail Gets Social, Will It Finally Nail Search As Well?

Thursday, July 29th, 2010

Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Mz6OB9CKXfo" height="1" width="1"/>